Testimonials should be part of your larger marketing strategy. They can influence purchases, impact search engine results, and enhance marketing materials.
Whatever mode of transportation you consider, they all share one quality: they can’t be ignored.
If you’re a sign shop or large format business, you won’t be averse to the idea of driving increased profit, right? In which case, there’s a couple of things you can do to achieve this. Either you roll up your sleeves, aggressively promote your existing service capabilities to your audience and hopefully take market share from your competition – or you can mix things up and offer something different, hopefully enabling you to charge a premium in the process.
If you’re not convinced that convergence is occurring in the print and visual communications industries, then you need to take a look at the First Annual Wide-Format Impressions 50 list.
Color plays a huge part in the way we perceive and process the world around us, so choosing the right color for your sign or graphic is an important decision.
Diversity in the graphic communication industry is an important value that should be embraced by businesses, associations, academia and by individuals. However, presently the industry lacks in diversity in several ways. Here are five of them.