Columns/Opinions

Patrick Henry a Senior Editor at NAPCO Media and writes for In-plant Graphics, Printing Impressions and Packaging Impressions.

Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional, and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies founded in 2010.

Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development, and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMO’s in the world and achieved the top designation of  Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. Ryan is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).

Ryan is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters).  Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You?   More info at: RyanSauers.com

As the wide-format inkjet segment has evolved, there have been plenty of examples of both strong and weak brand loyalty for OEMs. Here are three factors OEM's should keep in mind that can keep the users with them - or not.

As inconvenient and unwanted as the enforced downtime many of us are experiencing is, this could be a good period to find time that you otherwise may not have during normal conditions to learn new skills to be better equipped for the return to 'normal'.

Many factors will weigh on the economy, increasing the likelihood of a recovery with periodic bounces off the bottom during the second half of 2020. But a sustainable recovery that convinces companies to boost capital investment and consumers to boost spending on nonessentials isn’t likely until 2021.

The profit gap for industry challengers, profit leaders, and the average printer is millions of dollars, so it is critical to understand ways in which the gap can be closed. Benchmarking is one way of collecting and using data to help that process along.

Now – literally today – is the time for you to evaluate your business, its processes, customers, products, and priorities, to effectively position it for the changed business (whatever it may be) of a recovery economy.

Download the same PDF used for SGIA's 2020 Product of the Year competition to see how you stack up when it comes to the color management in your shop, and test whether or not your current processes, hardware, and software are truly living up to your expectations.

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