Columns/Opinions

Patrick Henry a Senior Editor at NAPCO Media and writes for In-plant Graphics, Printing Impressions and Packaging Impressions.

Ryan Sauers has spent nearly 30 years running or consulting with printing, promo, and visual communications-related organizations. He is the CEO of two companies: Sauers Consulting Strategies LLC and End Resultz Inc. His key areas of focus include sales training, marketing strategy, personal branding, leadership development, and organizational change. Visit him at http://www.ryansauers.com/.

With the latest innovations in the world of printed electronics, we move one step closer to the ability to directly print microchips onto paper and plastics. While the technology still has a long way to go, it is a tantalizing glimpse of the future of print.

Recovery has begun for the printing industry. Sales are growing and confidence is on the rise, but operating cost inflation and labor shortages are squeezing margins. Those are primary conclusions of the second quarter 2021 Print Business Indicators Survey.

For any wall or floor graphics application, it's essential that the graphic itself will stand the test of time. Bricks and concrete, being rough and porous, are not the easiest surfaces to work with, but these tips should help you achieve great results.

As a printing segment, wide-format is mature. While the technologies continue to be refined, and the materials get upgraded, the core concept remains unchanged. As the points of differentiation that were once critical selling points lose their punch, what can wide-format producers do to differentiate their businesses?

We saw many agile and creative print specialists adapt their ways of working during the pas year. But, as we all scan the future and set expectations, what changes have made a positive impact, what adaptations will remain post-pandemic, and what ways of working require improvement?

Regardless of strategic objectives, print-based communications figure centrally in a marketing roadmap. Paper is not going anywhere. And as the digital divide continues to prevent millions from taking full advantage of digital experiences, print-based communications can make all the difference.

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