As the wide-format inkjet segment has evolved, there have been plenty of examples of both strong and weak brand loyalty for OEMs. Here are three factors OEM's should keep in mind that can keep the users with them - or not.
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional, and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development, and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMO’s in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. Ryan is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Ryan is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com
Brianna Long has been managing and directing the marketing department at Thomas Printworks for more than 20 years. As Marketing Director, she coordinates advertising campaigns, customer promotions and store remodels. Brianna plays an instrumental role in the branding of the largest family-owned reprographics company in the nation.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
Jon Davis is in the marketing department at Cushing, a commercial printer and environmental branding firm in Chicago. Recently he has contributed to articles to Self Employment in the Arts, the Business Marketing Association, and Work Design Magazine. From marketing strategy to office branding and customer case studies, he writes on a variety of topics.
Ray Weiss, Director of Digital Print Programs for SGIA, joined the Association in 2014. He assists association members with technical information on digital printing as well as digital equipment, materials, and vendor referrals. He oversees training and certification workshops at SGIA along with the Association’s Digital Equipment Evaluation program. Ray is project manager for both the PDAA Certification program and SGIA's Digital Color Professional Certification program and is an instructor for the Color Management Boot Camps. Ray regularly contributes to the Association's Journal and won the 2016 Swormstedt Award for Best in Class writing in the Digital Printing category. Outside of work, Ray enjoys biking, international cuisine and spending time with his three fantastic grandkids.
Dr. Harvey R. Levenson is Professor Emeritus and former Department Head of Graphic Communication at Cal Poly State University in San Luis Obispo, Calif. His research and teaching specialties are communication, intellectual property, media, printing, and technology. He is often called upon as an Expert Witness in these areas. Contact him at email@example.com
Gerry Nathe is a retired chairman and board member of Baldwin Technology. He is the current chair of the Ben Franklin Honor Society, and a member of the board of the Print & Graphics Scholarship Foundation (PGSF).
Michael Makin was appointed President and CEO of Printing Industries of America on August 1, 2002. Born and raised in Montreal, Makin attended Carleton University in Ottawa where graduated with honors with a degree in Journalism in 1986. He also holds an MBA from the University of Phoenix. After a brief stint as a reporter and public affairs officer with the Canadian government, he began his career in association management 20 years ago. Prior to joining Printing Industries of America, Makin was President of the Canadian Printing Industries Association and for almost 10 years served as an executive with the Canadian Construction Association.
Catie Duffy is in the marketing department at Cushing, a commercial printer and environmental branding firm in Chicago. With a background in corporate communication and customer service, she’s written blogs, case studies and other website content on a number of topics. Follow Cushing on social media to see how she puts these ideas into action!
Ken Burns is the President/CEO of Axis Graphic Installations Inc. He is a native of Boston, MA and studied Business Management in the mid 90’s. He has consulted, developed and managed multiple Fortune 500 companies. In 2006, he approached his friend (who was a 10-year veteran graphic installer at the time) and asked him to teach him the art of installing vehicle wraps. Ken saw the value in this niche industry and had the idea of bringing his knowledge of large corporate structure to a newer industry that was mostly comprised of independent subcontractors. He started his first Axis team in South Florida in 2009 and has since developed teams in Texas, Georgia, North Carolina, Maryland, and Pennsylvania. Beyond vehicle wraps, Ken and his teams have become proficient in all types of sign and graphic installations.
Rick Mandel is president of Mandel Graphic Solutions and member of the SGIA Digital Textile and Décor Committee.
Ron Gilboa is a director of InfoTrends’ Functional Printing and Packaging, and is responsible for conducting graphic communications market research, market forecasting, custom consulting projects, strategy and planning engagements, and creating editorial content for product and market analysis reports. Gilboa has been involved in the graphic arts and publishing industries since 1980. He rejoined InfoTrends in 2013 after the better part of a decade with Eastman Kodak, where he served in executive marketing roles in the Commercial Imaging group. Gilboa's roles at Kodak included vice president of marketing at Kodak’s Production Inkjet group, director of worldwide current marketing and operation, and director of worldwide communications. In these roles Gilboa managed a cross functional team responsible for overall go-to-market including strategy development, marketing operations, and in market execution across the individual regional strategic product groups. Prior to Kodak, he held senior positions as director of the Print On Demand and Publishing Service at InfoTrends (formerly CAP Ventures) and product management at Scitex Corp. Gilboa brings skills and experience in key print industries such as commercial, publishing, packaging, transaction, enterprise, as well as direct customer knowledge in vertical markets. Contact him at (781) 616-2108.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Jim Raffel is a color management consultant who also serves as CEO of ColorCasters, LLC and ColorMetrix Technologies LLC. As a veteran of the printing industry and a graduate of Rochester Institute of Technology’s acclaimed printing management program, in 1995 he formed ColorMetrix to bring an idea he had to make color measurement and evaluation easier by creating easy-to-use software solutions. Today as a certified G7 expert and color management professional, his consulting practice focuses on dye sublimation and flat-bed UV inkjet printing. This work keeps him on the road many weeks each year working with end users and manufacturers to improve their color management processes. He has also been authorized by SGIA to conduct their color management boot camps; in both open venues for anyone to attend and in closed venues for clients and their staff.
Gary A. Jones is the director of environmental, health and safety (EHS) affairs at the Specialty Graphic and Imaging Association in Fairfax, VA. His primary responsibility is to monitor and analyze EHS regulatory activities at all domestic and some international government levels. He provides representation on behalf of the printing and specialty graphic imaging industry. In doing so, Mr. Jones works closely with the federal and state-level Environmental Protection Agencies (EPA), Occupational Safety and Health Agency (OSHA), Department of Transportation (DOT), and other agencies. He also provides membership assistance on EHS compliance and sustainability programs through a variety of approaches including responding to inquiries, presentations, writing, and consulting services.
Mr. Jones is also supporting Specialty Graphic and Imaging Association’s efforts for the Sustainable Green Printing Partnership (SGP). SGP is dedicated to assisting printing operations respond to the customer demand for sustainable printing.
He holds a BS in biology from LaRoche College and an MS in chemistry from the University of Pittsburgh.
Marci Kinter is the Vice President for Government & Business Information for the PRINTING United Alliance. Kinter oversees the development of management resources for the Association and represents the screen printing and digital imaging industries, as well as their associated supplier base, before federal and state regulatory agencies and the U.S. Congress on environmental, safety and other government issues directly impacting the screen printing and graphic imaging industries. She is responsible for directing the activities of not only the government affairs portion of the Association’s activities, but the development and implementation of business resources for the membership.
In 2008, Kinter, in conjunction with colleagues from other printing trade associations, was instrumental in launching the Sustainable Green Printing Partnership program. The SGP Program is a registry system for printing facilities that includes third party verification. The program successfully launched as an independent organization in August 2008.
Kinter is a member of and serves as Secretary for the Academy of Screen Printing Technology. In 2001, Kinter received the William D. Schaeffer Environmental Award for significant advancement of environmental awareness in the graphic arts industry.
Before joining PRINTING United Alliance, Kinter worked for The American Waterways Operators, Inc., the national association for the barge and towing industry.
She holds bachelor’s degree in urban planning from the University of Maryland, College Park, and a master’s degree in public administration from George Mason University.
Shelby Sapusek is a color management consultant who also serves as CMO of ColorCasters LLC. She grew up in the newspaper industry; working primarily in graphic design and prepress. In her editor capacity, she was responsible for the print and color quality of several newspapers around the country. In 2011, after 17 years in the newspaper industry, she joined fellow instructor Jim Raffel in his company ColorMetrix, and later co-founded ColorCasters. Today, she works with graphic designers, end users, and manufacturers in the print industry to improve their color management skills.
A.J. Titus is President of Signarama, a member of United Franchise Group (UFG), comprised of nine brands and 1,600 franchise owners in 80 countries. He sits on multiple boards, including the Rinker School of Business and the Titus Center for Franchising. He was also recognized in South Florida Business Journal’s “40 Under 40” in 2018.
Kerri's goal is to help people connect deeper with themselves, their community, other individuals, and the world around them. As a transformational coach, she works with companies to create cultures of human greatness and connectivity. She works with individuals who are looking to play a bigger game, and supports her community by offering various workshops and programs.
Kerri launched The Red Baron Group in 2018 and has spent the past year enrolled in an ICF accredited transformational coaching program, Coachville. She is an affiliated partner with Everything DiSC® and The Five Behaviors of a Cohesive Team® as well as a Higher Ground Leadership® partner. The 35 years she spent in business management and operations as well as her own transformational journey gives her a unique perspective and many personal experiences to draw from. She is a firm believer that strategy, leadership, culture, processes and people must be in careful balance in order for change to be sustainable.
Heather Nortz is the Sustainability Programs Coordinator for PRINTING United Alliance. Her primary responsibilities consist of running both the Sustainable Business Recognition and Safety Recognition Award Programs. She also contributes to industry specific research on matters of sustainability trends and environmental safety and health regulations. She regularly publishes articles and blog posts on these topics and consistently updates the PRINTING United Alliance website with advocacy related content. Nortz recently graduated from George Mason University with her Bachelor’s degree in Environmental Science and a concentration in Human and Ecosystems Response to Climate Change.
Johnny Shell is the Vice President of Print Technology & Training for SGIA. In this role, he is responsible for developing educational opportunities and industry-focused products and services for the advancement of the printing industry. Johnny is a printing professional and recognized industry expert with 30+ years’ of experience in apparel, graphics, commercial, and industrial printing applications. Shell conducts numerous workshops annually and his articles appear regularly in top industry publications.
Joey Heiob is a Technical Specialist at Avery Dennison Graphics Solutions.
Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.
Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at firstname.lastname@example.org. Phone or text: (201) 394-8160.
Dan Reid is part of the first group of experts to teach and qualify shops for the G7 Master Printer Program. Dan has helped numerous grand format shops achieve the benefits of the G7 calibration process since being certified as a G7 Certified Expert in 2006. Dan provides SGIA Digital Color Professional classes nationally.
Ben Starr is a Color Management and Workflow Expert, with a BS in Printing Management from Western Michigan University. For over 10 years he has provided color and workflow installation and training services for many leading creative agencies, pre-media, and print production facilities. Ben has also had several opportunities to work in color management research and development, and some of the findings from this research has been published in various industry publications. Additionally, Ben's research has yielded new efficiencies at the companies he's worked for. Ben has also spent several years leading pre-media departments for traditional and digital print.
Ronen Samuel has held the position of CEO at Kornit since August 2018. Prior to joining Kornit, Ronen held several leadership positions at HP over 18 years, including VP and General Manager of the HP Indigo and WebWide presses business across EMEA. He holds a BA Business Administration, LL.B. Law and an MBA from Northwestern University / Kellogg School of Management. Prior to his professional business career Ronen served as a pilot in the Israel Air Force.
David reports on economic and industry trends which aim to help printers navigate an ever-changing business environment
He joins the Printing United Alliance research team after beginning his career at Printing Industries of America where he analyzed, reported and spoke on key trends in commercial print and aided in the revitalization of the historic Performance Ratios program.
Andrew D. Paparozzi joined PRINTING United Alliance as Chief Economist in 2018. He analyzes and reports on economic, technological, social and demographic trends that will define the printing industry’s future. His most important responsibility, however, is being an observer of the industry by listening to the issues and concerns of company owners, executives and managers.
Previously, he worked 31 years at the National Association for Printing Leadership. He has also taught mathematics, statistics and economics at various colleges.
Andrew holds a Bachelor’s degree in economics f rom Boston College and a Master’s degree in economics — with concentrations in econometrics and public finance — from Columbia University.
As inconvenient and unwanted as the enforced downtime many of us are experiencing is, this could be a good period to find time that you otherwise may not have during normal conditions to learn new skills to be better equipped for the return to 'normal'.
Many factors will weigh on the economy, increasing the likelihood of a recovery with periodic bounces off the bottom during the second half of 2020. But a sustainable recovery that convinces companies to boost capital investment and consumers to boost spending on nonessentials isn’t likely until 2021.
The profit gap for industry challengers, profit leaders, and the average printer is millions of dollars, so it is critical to understand ways in which the gap can be closed. Benchmarking is one way of collecting and using data to help that process along.
Now – literally today – is the time for you to evaluate your business, its processes, customers, products, and priorities, to effectively position it for the changed business (whatever it may be) of a recovery economy.
Download the same PDF used for SGIA's 2020 Product of the Year competition to see how you stack up when it comes to the color management in your shop, and test whether or not your current processes, hardware, and software are truly living up to your expectations.