Columns/Opinions

Patrick Henry a Senior Editor at NAPCO Media and writes for In-plant Graphics, Printing Impressions and Packaging Impressions.

Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional, and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies founded in 2010.

Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development, and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMO’s in the world and achieved the top designation of  Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. Ryan is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).

Ryan is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters).  Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You?   More info at: RyanSauers.com

Whatever mode of transportation you consider, they all share one quality: they can’t be ignored.

If you’re a sign shop or large format business, you won’t be averse to the idea of driving increased profit, right? In which case, there’s a couple of things you can do to achieve this. Either you roll up your sleeves, aggressively promote your existing service capabilities to your audience and hopefully take market share from your competition – or you can mix things up and offer something different, hopefully enabling you to charge a premium in the process.

If you’re not convinced that convergence is occurring in the print and visual communications industries, then you need to take a look at the First Annual Wide-Format Impressions 50 list.

Diversity in the graphic communication industry is an important value that should be embraced by businesses, associations, academia and by individuals. However, presently the industry lacks in diversity in several ways. Here are five of them.

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