Columns/Opinions

Patrick Henry a Senior Editor at NAPCO Media and writes for In-plant Graphics, Printing Impressions and Packaging Impressions.

Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional, and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies founded in 2010.

Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development, and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMO’s in the world and achieved the top designation of  Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. Ryan is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).

Ryan is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters).  Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You?   More info at: RyanSauers.com

Running a successful print business requires that executives oversee a variety of activities to ensure success, so it’s understandable that conducting market research often falls down the priority list. However, it can lead to more informed decisions on whether or not to invest.

When it comes time to convert a digitally printed graphic, one of the most critical decisions is which clear laminate to use. In today's world, converters have many options to choose from, and these can be good and bad.

As the U.S. economy continues its climb from the depths of recession, there are still many questions regarding a second stimulus package. While it seems package may be on the backburner for some, others worry further delays in an agreement could lead to a deceleration of economic recovery.

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