Columns/Opinions

Patrick Henry is the director of Liberty or Death Communications. He is also a former Senior Editor at NAPCO Media and long time industry veteran.

Ryan Sauers has spent nearly 30 years running or consulting with printing, promo, and visual communications-related organizations. He is the CEO of two companies: Sauers Consulting Strategies LLC and End Resultz Inc. His key areas of focus include sales training, marketing strategy, personal branding, leadership development, and organizational change. Visit him at http://www.ryansauers.com/.

Your website is where that buyer meets you for the first time. So why do so many printing companies have websites that barely make an effort to serve as their company’s frontline ambassadors? Here are some tips on assessing your website and deciding if it's time for a refresh.

This November, interior designers, hoteliers, and manufacturers gathered at BDNY, a two-day show at the Jacob K. Javits Center in New York City. BDNY describes itself as “Creativity, Curated. BDNY connects boutique hospitality brands and designers with exceptional vendors, insider experiences, and hospitality products not found anywhere else.”

Some days it’s hard to inspire ourselves, let alone anyone else. But when you sit in that corner office, your role is to make sure you have the right folks in the right seats and that they are prepared to be as successful as they can today, and every day.

The scenarios presented here can be seen as examples of realities in certain spaces of the industry, they can also be viewed as metaphors your business can use, regardless of the processes you use or the application areas you serve.

John Freismuth considers the challenges he has faced at Empire Screen Printing, from the global business and environmental issues that confront all companies to the particular problems he addressed within the screen printing market.

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