Patrick Henry is the director of Liberty or Death Communications. He is also a former Senior Editor at NAPCO Media and long time industry veteran.

Ryan Sauers has spent nearly 30 years running or consulting with printing, promo, and visual communications-related organizations. He is the CEO of two companies: Sauers Consulting Strategies LLC and End Resultz Inc. His key areas of focus include sales training, marketing strategy, personal branding, leadership development, and organizational change. Visit him at

When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made. Otherwise, your clients may take action.

Combining a proactive approach and legal awareness, the wide-format industry navigates through economic, regulatory, and market consolidation challenges for sustainable growth.

One thing a day is all it takes to be healthy, wealthy, and wise. Don’t wait your entire sales career to learn the lesson in Bill Farquharson’s blog this week.

Henry Ford once said, “Whether you think you can or whether you think you can’t, you’re right.” His quote illustrates the power of self-fulfilling prophecies, which is at the core of something called the Pygmalion Effect.

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