Columns/Opinions

Patrick Henry Visit Author's Page

Patrick Henry a Senior Editor at NAPCO Media and writes for In-plant Graphics, Printing Impressions and Packaging Impressions.

Ryan T. Sauers Visit Author's Page

Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional, and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies founded in 2010.

Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development, and organizational change.

Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMO’s in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.

Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. Ryan is a Certified Myers Briggs, DiSC, and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).

Ryan is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com

Brianna LongVisit Author's Page

Brianna Long has been managing and directing the marketing department at Thomas Printworks for more than 20 years. As Marketing Director, she coordinates advertising campaigns, customer promotions and store remodels. Brianna plays an instrumental role in the branding of the largest family-owned reprographics company in the nation.

Juan FernandezVisit Author's Page

Neil HughesVisit Author's Page

Neil Hughes is a tech columnist and ghostwriter for tech leaders. When not writing, he can be found hosting the Tech Blog Writer podcast, where he discusses the latest tech trends with the biggest names in technology and also explores start-up stories with entrepreneurs from all over the world.

In 2015, Neil was ranked by LinkedIn as one of its "Top Voices in Technology," while also being named one of the "Top Influential Tech Leaders on LinkedIn" in CIO magazine and "20 Big Tech Thinkers You Need to Follow" on ZDNet.

Neil remains fascinated by how technology is transforming multiple industries but believes that technology works best when it brings people together.

Emily FonnesbeckVisit Author's Page

Emily Fonnesbeck has been writing for more than ten years and enjoys her current position as a content writer for Ferrari Color. She lives in Idaho with her husband and children and loves doughnuts and a good book.

Denise M. GustavsonVisit Author's Page

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Dan MarxVisit Author's Page

Dan Marx is the Director of Content Development at SGIA.

Jon DavisVisit Author's Page

Jon Davis is in the marketing department at Cushing, a commercial printer and environmental branding firm in Chicago. Recently he has contributed to articles to Self Employment in the Arts, the Business Marketing Association, and Work Design Magazine. From marketing strategy to office branding and customer case studies, he writes on a variety of topics.

Ray WeissVisit Author's Page

Ray Weiss
is director of Digital Print Programs for SGIA. He provides solutions and technical information on digital printing as well as digital equipment, materials and vendor referrals. He oversees SGIA’s digital equipment evaluation program. Ray is project manager for both the PDAA Certification program and SGIA’s Digital Color Professional certification program and is an instructor for the Color Management Boot Camps. A regular contributor to the SGIA Journal, Ray won the 2016 Swormstedt Award for Best in Class writing in the digital printing category. His 25+ year career in the graphics industry has spanned owning his own prepress and offset business to digital wide-format sales, training, support and service. Ray has extensive experience in color management and worked closely with the Smithsonian Institution to implement a color managed workflow in their exhibits department. Contact him at:
Ray@SGIA.org

Ford BowersVisit Author's Page

Ford Bowers is the CEO and President of SGIA.

Harvey R. Levenson, Ph.DVisit Author's Page

Dr. Harvey R. Levenson is Professor Emeritus and former Department Head of Graphic Communication at Cal Poly State University in San Luis Obispo, Calif. His research and teaching specialties are communication, intellectual property, media, printing, and technology. He is often called upon as an Expert Witness in these areas. Contact him at hlevenso@calpoly.edu

Gerry NatheVisit Author's Page

Gerry Nathe is a retired chairman and board member of Baldwin Technology. He is the current chair of the Ben Franklin Honor Society, and a member of the board of the Print & Graphics Scholarship Foundation (PGSF).

Dean DerhakVisit Author's Page

Shaun HoldomVisit Author's Page

Michael MakinVisit Author's Page

Michael Makin was appointed President and CEO of Printing Industries of America on August 1, 2002. Born and raised in Montreal, Makin attended Carleton University in Ottawa where graduated with honors with a degree in Journalism in 1986. He also holds an MBA from the University of Phoenix. After a brief stint as a reporter and public affairs officer with the Canadian government, he began his career in association management 20 years ago. Prior to joining Printing Industries of America, Makin was President of the Canadian Printing Industries Association and for almost 10 years served as an executive with the Canadian Construction Association.

Catie DuffyVisit Author's Page

Catie Duffy is in the marketing department at Cushing, a commercial printer and environmental branding firm in Chicago. With a background in corporate communication and customer service, she’s written blogs, case studies and other website content on a number of topics. Follow Cushing on social media to see how she puts these ideas into action!

Raymond J. PrinceVisit Author's Page

Raymond J. Prince has served the industry for 60 years as a printer, student, association executive, and now as an industry advisor and consultant. Ray can be reached at: raymondjprince@aol.com

Bobby FossonVisit Author's Page

Bobby Fosson is Channel Sales Manager for North America, SAi.

May 28, 2019Is the Proof in the Printing or the Satisfied Customers?

Testimonials should be part of your larger marketing strategy. They can influence purchases, impact search engine results, and enhance marketing materials.

April 9, 2019Are You Going My Way?

Whatever mode of transportation you consider, they all share one quality: they can’t be ignored.

March 25, 2019Inking Outside the Box

If you’re a sign shop or large format business, you won’t be averse to the idea of driving increased profit, right? In which case, there’s a couple of things you can do to achieve this. Either you roll up your sleeves, aggressively promote your existing service capabilities to your audience and hopefully take market share from your competition – or you can mix things up and offer something different, hopefully enabling you to charge a premium in the process.

February 28, 2019Ready or Not, Here It Comes

If you’re not convinced that convergence is occurring in the print and visual communications industries, then you need to take a look at the First Annual Wide-Format Impressions 50 list.

January 19, 2019The Science of Color: The Right Hue For your Sign

Color plays a huge part in the way we perceive and process the world around us, so choosing the right color for your sign or graphic is an important decision.

December 11, 2018Commentary: Gender Diversity – Who is Your Customer?

Diversity in the graphic communication industry is an important value that should be embraced by businesses, associations, academia and by individuals. However, presently the industry lacks in diversity in several ways. Here are five of them.

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