Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.

The Case for Contingencies
March 12, 2026 at 5:17 pm

Assumptions and contingencies are essential elements of a sound business plan. Anticipating disruptions helps businesses adapt quickly.

When Bigger Isn’t Better
February 17, 2026 at 4:33 pm

When a high-profile retail brand filed for bankruptcy, it proved the challenges of acquisitions. Joseph Truncale shares some thoughts.

Why Mission Matters
February 3, 2026 at 3:56 pm

In a rapidly changing industry, clarity matters. A clear mission aligns teams, guides decisions, and drives focus.

Planning for Better Results
January 21, 2026 at 4:35 pm

The latest industry analyses outline the many challenges facing print providers these days. But the real question is: What’s the plan?

Strong at the Core
January 15, 2026 at 7:02 pm

Great cultures are built by great managers. Investing in your leadership may be one of the most impactful decisions you make this year.

A Better Way to Prioritize
December 16, 2025 at 1:32 pm

With so many initiatives competing for attention, priorities often get set without real analysis. Here’s a better way.

The Relevant Few
December 10, 2025 at 1:36 pm

Businesses grow faster when they stop wasting resources on underperforming areas and double down on what truly works. Here’s how.

Planning for Strategic Growth
October 14, 2025 at 2:04 pm

Strategic growth begins with intention. By focusing on your most valuable customers, you lay the groundwork for sustainable growth.