Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D.

Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.

Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.

Subtle Signs of a Winning Culture
October 6, 2026 at 10:15 am

A recent visit to a printing company revealed how employee engagement and workplace atmosphere can reflect broader business success.

A Simplified Organizational Scorecard
September 29, 2026 at 1:31 pm

Tracking performance doesn’t have to be complicated. Here’s a simple framework for setting and measuring performance targets.

The Power of Questions
August 12, 2026 at 9:52 am

The questions you ask often have a bigger impact than the answers you give. Joseph Truncale explains why in this week’s blog.

Is There an Elephant in Your Room?
July 30, 2026 at 1:29 pm

When teams avoid existing conflict, tension can fester. Here are some tips to turn difficult conversations into productive ones.

Setting and Keeping Standards
July 22, 2026 at 12:13 pm

Here’s how one company protects its culture by refusing to compromise on character or performance.

The Case for Contingencies
March 12, 2026 at 5:17 pm

Assumptions and contingencies are essential elements of a sound business plan. Anticipating disruptions helps businesses adapt quickly.

When Bigger Isn’t Better
February 17, 2026 at 4:33 pm

When a high-profile retail brand filed for bankruptcy, it proved the challenges of acquisitions. Joseph Truncale shares some thoughts.

Why Mission Matters
February 3, 2026 at 3:56 pm

In a rapidly changing industry, clarity matters. A clear mission aligns teams, guides decisions, and drives focus.