Thanks to advances in technology, out-of-home (OOH) advertising has grown well beyond billboards, bus wraps, and bus shelters.
Thanks to experts in interpretive design, museums have become centers of multimedia, experiential learning.
Earlier this spring, Ferrari Color was acquired by Signs.com, a fast-growing online seller of wide-format graphics. The news attracted attention, in part because Ferrari Color was such a well-known pioneer in the business.
During PRINTING United, Ron Gilboa of Keypoint Intelligence gathered a group of experts to discuss digital textile printing.
There is an undeniable mystique about functional printing.
Companies that produce short run fabrics are now well equipped to digitally print soft signage for a broad spectrum of clients.
Transit advertising is experiencing a wave of creativity thanks to applications and the ability to drive traffic to mobile channels.
While inexpensive, portable displays are still popular with small businesses and organizations that rent 10×10-ft. spaces.
The 2018 SGIA Expo is chock-full of education sessions to meet every need. Attend a few sessions to open your eyes to new opportunities.
Travel and tourism bureaus use out-of-home advertising as part of holistic, multi-channel marketing campaigns.
Retail storefront windows serve different purposes. The mix of graphics used depends on the store type, building architecture and retailer’s marketing objectives.