How-to Guides

Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.

Dennis Leblanc is the Territory Sales Manager for the Greater Toronto Area at Drytac.

It can be hard making clients happy and even more difficult when certain factors, such as design, can be subjective. Here are some tips that will help you better communicate with your clients and better understand what they want.

Combining two companies can be demanding and time consuming. If you’re the buyer, take the lead to anticipate the obstacles that will come up with advanced planning and a solid integration strategy. Here are some tips to help you do so.

Is your business looking for a new method to gain customers? Referrals can be an effective way to grow your clientele. Whether you create a referral program or focus on social sharing and reviews, it comes down to building customer trust.

If having an in-house design staff is new to your print shop, know that hiring for a creative position is different than hiring for other types of positions. Not sure where to start? Here are tips on how to hire the right designer for your business.  

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