Whether you call it a disaster plan, a contingency plan, a strategic plan, or even just a scenario plan, the goal is the same: thinking through potential problems and coming up with possible solutions long before you ever need them.
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Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.
Toni McQuilken is the senior editor for the printing and packaging group.
Imagine and create on a digital canvas
One of the easiest ways to get warm - or even hot - leads is through referrals from your current, on-repeat and happy customers. In fact, the lifetime value of a referred customer is 25% higher than that of other customers, according to the Wharton School of Business.
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