How-to Guides

Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.

Toni McQuilken is the senior editor for the printing and packaging group.

One of the easiest ways to get warm - or even hot - leads is through referrals from your current, on-repeat and happy customers. In fact, the lifetime value of a referred customer is 25% higher than that of other customers, according to the Wharton School of Business.

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