The expo will be so big that if you go without a strategy, you may not complete your goals. These tips will help you prepare for success.
How-to Guides
Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.
Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders.
Selling to the interior design community has some unique challenges. Your product can be durable, made quickly, and at the perfect price point, but if it doesn’t look good, none of that matters. Any business hoping to drive sales in interior design must have at least a basic knowledge of what trends are happening.
Whether you call it a disaster plan, a contingency plan, a strategic plan, or even just a scenario plan, the goal is the same: thinking through potential problems and coming up with possible solutions long before you ever need them.
Imagine and create on a digital canvas
One of the easiest ways to get warm - or even hot - leads is through referrals from your current, on-repeat and happy customers. In fact, the lifetime value of a referred customer is 25% higher than that of other customers, according to the Wharton School of Business.
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