For bluemedia, the return of Super Bowl 57 to Phoenix, Arizona was something of a homecoming.
Fast food brand KFC created a winter experience that blended graphics, promotional items, and a lot of creative ideas.
Knowing what trends your customers are paying close attention to can position you to be the partner they can rely on.
Experiential marketing is becoming more and more popular – printers can take the lead.
Katie Cole has built a life — and career in print — she loves. And she wants to help others along the same journey.
Printing for local schools can be both a lucrative and rewarding business opportunity.
At the H&H Group in Lancaster, Pennsylvania, ADA signage is more than just an afterthought — it has become a growing niche.
FUJIFILM has a “very clear strategy,” said David Burton, its marketing director. Everything is developed around proving the ROI, ensuring print quality, and working for the customer.
While purchasing new equipment is certainly exciting, with the visions of all the new applications it will open up for your shop, you can’t simply “buy it and they will come.” Planning for the future and how to expand the business is critical for ensuring long-term success.
It’s easy to get stuck in the signage rut when printing wide-format graphics, but there are some print service providers out there doing some truly eye-catching and unusual things with the same equipment you can see on the show floor today.
When it comes to wide-format printing equipment, signs and banners might be the most obvious application. Here is a look at four potential verticals that could prove to be lucrative for anyone looking to expand their wide-format business.
EI fully embodies the spirit of convergence. “We believe our portfolio, our innovation, and our team is aligned with that trend.”
Kicking off PRINTING United Expo 2022, HP had several new presses to officially launch.
It’s not news that supply chain challenges have impacted every part of the printing industry. As we close out another year marked with pandemics, politics, and business challenges, what will 2023 have to offer on the supply chain front?
While the Expo floor is certainly a major draw for attendees at this year’s PRINTING United event, it’s not the only event taking place. Earlier this week, several companies took advantage of PRINTING United UX to host their own branded company events at the convention center.