Theresa Hegel

Promo products remain a cost-effective form of advertising. Insights from the 2026 ASI Ad Impressions Study reveal why they stand out.

The ASI Show kicked off 2026 strong with new products, new promo trends, and educational opportunities. Here are the biggest takeaways.

As we head into 2026, here are five trends that may influence the converging worlds of print and promotional products.

Despite ongoing convergence, many misconceptions about selling promo products remain. Let’s debunk seven of the biggest myths.

This blog dives into why trade shows are so important for print and promo professionals, and why they should attend upcoming shows.

When it comes to sustainable promotional products, many people’s first thoughts go to reusable totes and drinkware, but there are many more options out there.

In promo, it’s all about relationships and consultative selling. Four top salespeople share their best sales and productivity tips.

ASI’s 2025 end-buyer research series offers insights into Gen Z’s view on promotional products, as well as other key findings.

When the calendar flips to May 1, it’s important that the print and promo industries prioritize and push sustainability efforts.

Here’s a look at some of most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).