Roger Gimbel
In 2001, Roger Gimbel founded Gimbel & Associates, an international consulting firm providing business and market development services, skills training, and expert public speaking in the graphic communications and digital solutions industry. The mission of Gimbel & Associates is to help clients identify new business opportunities and implement leading-edge solutions using expertise in organizational development, technology selection, implementation, and work processes.
Roger oversees a team of Consultants with expertise in sales training, workflow analysis, MicroModeling, multichannel marketing, marketing plans, transactional printing, trans-promotional applications and creative strategies for mergers and acquisitions, business development workshops and seminars.
Retaining clients is as crucial to the health of your business as acquiring new ones. Here are some ideas for a retention strategy.
If one trend is dominating marketing, it’s personalization. Let’s take a look at strategies you can employ to create marketing magic.
Skills training is often seen as a cost, but it’s actually an investment that boosts competitiveness and fosters employee retention.
Cloud computing has transitioned from a distant concept to a pivotal aspect of business operations. Here’s what to know.
With the overall cost of doing business increasing and production volumes decreasing, how can print service providers (PSPs) maintain profit margins and still make money? The answer is automation.
In this article, we discuss how printers can best hold on to staffers already on the payroll who are performing at high levels.
Expanding into wide-format is exciting, but requires creating a smart manufacturing layout to produce the printed items profitably.
If you haven’t delved into wide-format, it can be a significant new revenue stream for your commercial printing operation.
Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?
There is a way to get into the wide-format business and experiment with the concept without committing to huge capital expenditures.















