Marketers aren’t struggling with quality, they’re struggling to get noticed. Here’s how to position print as a tool for visibility.
Linda Bishop
Linda Bishop is the founder and president of Thought Transformation, a national sales and marketing consulting group helping printers and other companies achieve top-line growth through a combination of strategies, tools, training and tactics.
Her expertise includes all aspects of outbound selling and account acquisition, account retention and development, solution selling, marketing, and aligning sales processes with marketing strategies. Most recently, she published The ChatGPT Sales Playbook: Revolutionizing Sales with AI and believes AI will offer sales pros new tools for achieving revenue goals.
Before starting Thought Transformation in 2004, Linda sold commercial printing for seventeen years, working as a commission salesperson for the Atlanta division of RR Donnelley Company. She was one of the top performers in the Atlanta marketplace and had annual sales exceeding $9 million.
Linda has a BS degree in accounting from Purdue University and an MBA in marketing from Georgia State. She has written several books on sales topics, speaks nationally on sales and marketing, and has published many articles.
Your leads are forming opinions and making decisions about you before you realize it. But this “dark funnel” can be beat. Here’s how.
One of the oldest mistakes in sales is skipping relationship-building and jumping to the pitch. Linda Bishop offers a smarter path.
You may be crushing sales without LinkedIn, but that doesn’t mean buyers aren’t looking. Here are a few tips to upgrade your profile.
Great sales emails build trust and keep you top of mind, so when buyers are ready, they turn to you. Here’s how to craft them.
Strategically utilizing the data found in your LinkedIn profile can turn connections into clients. Here’s how to do it.
Sales pros seize every opportunity to expand market share, and ChatGPT can make this task more accessible. Here’s one example.
Leveraging AI, such as ChatGPT, to analyze sales performance can lead to both personal growth in sales skills and closed deals.
In this new era where AI redefines the boundaries of sales expertise, we have reached a learn-or-lag fork in the road. Will you adapt?
Assessing customers into three groups — customers, prospects, and suspects — may set you up for sales success in 2024.















