Dan Marx

Dan Marx

Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders.

Specialization Versus Generalization

The idea of print providers setting themselves up to be “one stop shops” for their customers is not new. That approach, taken to its extreme, is one of the endpoints of a spectrum that starts with specialization and ends with generalization.

Dean Bott on Thysse's Customer-Focused Approach

Providing his thoughts on what makes Thysse a successful player in a variety of print segments, company President Dean Bott explains how a customer-focused approach is a guiding force for growth. Bott also shares his impressions of the recent PRINTING United Expo.

The Opportunity of Applications, Part 2

The scenarios presented here can be seen as examples of realities in certain spaces of the industry, they can also be viewed as metaphors your business can use, regardless of the processes you use or the application areas you serve.

Aspiring and Inspiring: SpeedPro of Fort Collins

Kelly and Matt Kettler, owners of SpeedPro of Fort Collins, didn’t come to their business from sign and graphics backgrounds. She worked as a registered nurse, he worked in marketing and brand management, and they came to own their business with the help of a business consultant.

Installation for Retail Graphics

Graphics producers have many application choices when it comes to serving the retail space, and many of those choices require installation. Each type of job must be done right. Further, the installation professional may be the only in-person contact that takes place between graphics producer and retailer.

The Industry Needed This

To say the opening of The PRINTING United Expo was a relief is surely an understatement. To describe it as a sound, it might be the rising crescendo of a jet engine, in the middle of a stadium, at the very moment thousands of voices express an exuberant, relieved sigh.

Installation: An Essential Value-Add

With so much focus on printing and devices that print, it’s easy to lose track of the fact that production is a broader process. While it is safe to say that all steps within that process add value, not all producers take the steps needed to extract full value from the services they provide.