Lisa Cross

To celebrate Women’s History Month, Lisa Cross reflects on her 39 years in the printing industry and shares seven valuable lessons.

In this case study, one commercial printer shares how a disciplined, customer-focused AI roadmap is translating into measurable gains.

To better understand the financial and strategic impact of this expansion, Alliance Insights conducted its third study on convergence, examining how and why print organizations are operating across multiple segments and what results they are achieving.

One printing company shares how it’s taking a phased, step-by-step approach to AI implementation to reduce friction in everyday work.

AI is reshaping how print providers operate, compete, and serve customers. A new study on AI draws on a survey of more than 300 PSPs.

Did you know nearly one-third of wide-format businesses use SWOT analyses to self-evaluate? Lisa Cross, principal analyst for Napco Media, evaluates the benefits of conducting a SWOT analysis and provides an example of SWOT results for the wide-format segment as a whole.

Commercial print — from brochures and direct mail to custom packaging — is a lucrative complementary service.

Lisa Cross, principal analyst for NAPCO Research talks about simple yet effective ways to ensure the data or statistics that print service providers are using to enhance their business is accurate and reliable. 

On the latest episode of "What's Trending Now" Lisa Cross, principal analyst for NAPCO Research, and Cory Francer, analyst for NAPCO Research discuss AI and its increasing use in print production and operations. 

A PRINTING United Alliance and NAPCO Research study on artificial intelligence (AI) in the printing industry identified that wide-format print providers are increasing their use of AI in their operations.