Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.

February 11, 2020 Research Focuses on Powering Up the Wide-Format Workforce

Recruiting and hiring skilled production staff is key challenge for wide-format providers.

December 16, 2019 Research Highlights Ways to Power Up Wide-Format Sales

While there are many wide-format application opportunities, successful providers devote time and resources in developing sales efforts.

October 11, 2019 Digital Packaging Printing — the Time is Now!

To uncover the key trends driving the use of digital printing in packaging, NAPCO Research conducted a comprehensive research study.

September 30, 2019 Leverage Enhanced Printing Techniques to Grow Your Business

Are you leveraging the ongoing advances in digital printing devices to produce eye-catching special effects and embellishments?

June 14, 2019 Who Buys Wide-Format?

NAPCO Research surveyed marketers that influence decisions regarding sign and display graphics.

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