If you want to increase your visibility in the print industry, you need to work first on building and growing your personal brand.
Considerations
Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders. He has been published in industry publications worldwide, presented at industry events across segments, and served as an enthusiastic ambassador for new processes and emerging business directions.
Considerations of print speed, print quality, and flexibility factor strongly in wide-format equipment purchases.
Today’s wide-format segment has become more commoditized than before. How wide-format producers do to differentiate their businesses?
Amid the lockdowns of our recent “pandemic year,” two applications came to the fore in ways that transcended their previous purposes.
As the wide-format inkjet segment has evolved, there have been plenty of examples of both strong and weak brand loyalty for OEMs.
Now is the time for you to evaluate your business to effectively position it for a recovery economy.
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