As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry.
Considerations
Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders.
Jerry Hill is the Vice President; New Business Development at Drytac.
In an industry where margins are increasingly tight and competition is everywhere, maximizing profitability is essential to survival.
In the graphic installation community, car, boat and motorcycle wraps have always been considered the “sexy" side of the industry. And who can deny it? But for me, as a business owner, profits and shareholder distributions are two things that are very sexy to me.
While it may seem blasphemous to say, some future opportunities in the event and display graphics space may not involve ink.
While it's easy to think of the retail segment as monolithic — a bunch of stores and shops with more or less the same needs and expectations, the reality of the retail space is much more nuanced than that.
The idea of print providers setting themselves up to be “one stop shops” for their customers is not new. That approach, taken to its extreme, is one of the endpoints of a spectrum that starts with specialization and ends with generalization.
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