Considerations

Dan Marx, Senior Editor of the Impressions Group, holds extensive knowledge of the graphic communications industry, resulting from his nearly three decades working closely with business owners, equipment and materials developers, and thought leaders.

Jerry Hill is the Vice President; New Business Development at Drytac.

The idea of print providers setting themselves up to be “one stop shops” for their customers is not new. That approach, taken to its extreme, is one of the endpoints of a spectrum that starts with specialization and ends with generalization.

A discussion of essential, business-defining questions business owners and managers must ask to really understand their companies.

While the reality of specific types of applications being used in multiple ways has existed for a long time, technology may be increasi

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