The Top 25 Hot Markets will account for 97% of total printing in the U.S. in 2022. New and evolving categories and impending declines in traditional mainstays are realities we must address in a post-COVID-19 world
Wide-format printers surveyed by PRINTING United Alliance and NAPCO Research view 2022 with a mix of optimism and realism. They expect to grow and see opportunity in a broad range of products. But they also expect supply shortages and labor shortages — and all the problems they create — to continue deep into the new year. Central to their plans: capital investment that promotes productivity, expansion into new markets, and automation.
As we enter the new year, we will do so with many of the same industry issues that were present throughout 2021. To gauge what 2022 will look like, we asked survey respondents to describe the issues that they are likely to face in the coming year.
Print today is more than ink on paper: it’s ink on metal, glass, ceramic, and other substrates, creating products people encounter in their daily lives, from the signage they see, to the doormats they walk on, and the backsplashes adorning their kitchens. But like adding any new service, there are different considerations with these applications, including the technologies involved, and what markets and trends are driving these opportunities.
Over the past several years, a renewed intensity in sustainability has emerged with new focuses on microplastics; ocean plastics; circular economy; environmental, social, and governance (ESG) scoring; and extended producer responsibility.
Now, more than ever, the interior décor of a space can mean the difference between calm, happy patients who are easier to treat, and panicked, depressed patients who present additional challenges on top of whatever problems have brought them through the door. And interior décor is something wide-format printers can help with.