Technology

Ashley Bray is an editorial director and content strategist with more than 17 years of experience covering trade industries, including nearly 15 years in the sign industry in her previous role at Sign Builder Illustrated. She has built and led content operations across multi-platform B2B media brands, developing the editorial standards, brand voices, and multi-channel strategies that translate complex, technical subject matter into compelling content for specialized audiences. She can be reached at ashmbray@gmail.com.

Avi Garikiparthi is the marketing manager at Radian Laser Systems, overseeing content strategy, brand development, and digital marketing.

 

The hallmark of rigid media may be its firm and unbending nature, but the market itself is showing a great deal of flexibility. Led by the twin drivers of sustainability and function, the range, quality, and printability of rigid media is improving.

With wide-format producers making everything from retail displays to architectural graphics, it’s imperative that they stay abreast in the cutting and routing realm. Wide-format Impressions chatted with industry experts from Zünd and Kongsberg PCS to discover the latest tips, tools, and trends shaping digital cutting and CNC routing technology.

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