To better understand the financial and strategic impact of this expansion, Alliance Insights conducted its third study on convergence, examining how and why print organizations are operating across multiple segments and what results they are achieving.
Research
Onamica Dhar is an economist at PRINTING United Alliance.
Allee Bruce is a content editor for NAPCO Media.
How Multi-Segment Expansion Is Driving Revenue, Profitability, and Resilience in the Print Industry
Onamica Dhar, economist at Alliance Insights, the research arm of PRINTING United Alliance, summarizes data gleaned from the recent State of the Industry Report.
At its core, “convergence” refers to the merging of formerly distinct print segments — commercial, packaging, apparel, wide format, and beyond — as technology, market demand, and customer expectations reshape the industry landscape.
In this concise guide, sales strategist Linda Bishop shares practical lessons for applying AI to real sales situations. Presented by Wide-format Impressions, the report highlights how tools like ChatGPT can support everyday sales work without replacing the human side of selling.
A Comprehensive Profile of Today’s Print Professional
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