Research

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Wide-format sign and graphic providers are pursuing many business development paths to grow sales, improve profitability, expand business operations, form partnerships, and enhance market positioning. Ongoing NAPCO Research reports identify these efforts as an essential component for building a successful operation.

As the technology continues to expand, print service providers need to find ways to make print and digital signage work together.

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