Research

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Wide-format sign and graphic providers are pursuing many business development paths to grow sales, improve profitability, expand business operations, form partnerships, and enhance market positioning. Ongoing NAPCO Research reports identify these efforts as an essential component for building a successful operation.

As the technology continues to expand, print service providers need to find ways to make print and digital signage work together.

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