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Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging, and Publishing Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics andWide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Wide-Format Impressions assembled a panel of experts to address the changing visual communications landscape. It is becoming increasingly difficult for providers to maintain the same sales, clients, and services, so the question is: how can you continue to grow in a consolidating market with increased pricing pressure?

Every business owner knows that hiring the right staff is essential to a company’s success and growth. The strong economy coupled with the expanding wide-format sector and other trends, including millennials and genZers not flocking to join the printing industry, is creating a shortage of suitable production employees.

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