Profiles

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Jennifer Wilberschied is the senior editor for the Printing, Packaging and Publishing Group.

When it comes to vertical niches that print service providers can target, restaurants can be a lucrative option. Not only are they found in every corner of every city and town, in every state in the country — and the world — but they run the gamut from small, single, independent locations to large chains. And all of them need graphics.

When Eric Nazim started out as print manager for the City of Oklahoma City, his goal was to grow the in-plant. But as he started making plans to expand into the wide-format market, the pandemic prolonged the process.

To remain on top, graphics producers must stay up to date with printing technologies and the systems that drive them. In many cases, this is best achieved through strong partnerships with – and input from – equipment manufacturers.

As we close out 2021 and look ahead to 2022, it’s time to take a moment to recognize the leaders of tomorrow — the Rising Stars of the wide-format and signage industry that will shape the direction of this industry for years to come.

Life is about experience: gaining it and then using it to reach the next level. Rising Star Shelbi Macfarlane, VP, sales, and marketing at ProGraphix, brought great experience to the company when she joined its team earlier this year.

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