Lily Hunter

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

In recent years, opportunities in backlit signage and silicon edge graphics (SEG) have exploded due to advancements in the necessary inks, equipment, and substrates and increasing creativity applications for the format. Is this upward trajectory set to continue?

The term “fast fashion” didn’t always have the best connotations. In fact, it was akin to a dirty word in certain circles. But new digital textile printing technologies are changing that narrative and ushering in a new age of personalized fashion options.

Digital textile printing is reshaping the fast fashion industry, giving brands greater flexibility in the products, patterns, and even fabrics that can be offered, alongside offering a much more sustainable product that is needed in a more environmentally-conscious world.

Roland DGA added two new high quality overlaminates – GuardLam Glossy Floor Overlaminate and GuardLam Embossed Floor Overlaminate – to its existing family of certified media offerings.

In a recent shop talk held by Roland DGA via Facebook Live, Lily Hunter noted the increased need for floor graphics amid the COVID-19 crisis,highlighting how they are increasingly – and by necessity – being used to guide customers through the changing requirements of retail shopping.

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