Businesses in a variety of verticals, whatever that market may be, likely have common expectations – a cluster of branded features that add legitimacy within their space. By knowing in advance what those clients are likely to need, PSPs can serve as a guide to help them achieve their branding goals. This thoughtful discussion includes viewpoints representing the wide-format, apparel, and promotional products spaces.
Dan Marx
Toni McQuilken has been writing and editing for more than a decade. Her work includes B2B publications – both in print and online – in a range of industries, such as print and graphics, technology, hospitality and automotive; as well as behind the scenes writing and editing for multiple companies, helping them craft marketing materials, write press releases and more. She is a self-proclaimed "tech geek" who loves all things technology, and she knows that she is one of a select group of people who get to do what they love for a living.
Toni McQuilken is the senior editor for the printing and packaging group.
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