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Onamica Dhar is an economist at PRINTING United Alliance.

 

 

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

This week on the Wide-Format Weekly, the printing industry Legislative Fly-in took place last week in Washington D.C.; ISA is next week and major names in wide-format like Epson, Durst, Vanguard Digital, and swissQprint have all announced their booth lineups; and the final video of the three part interview series discussing Super Bowl graphics with RJ Orr, associate vice president of Sales for WASSERMAN LIVE just dropped. 

This week on the Wide-Format Weekly, we explore how print providers are using AI to gain a competitive edge; Toni McQuilken shares her path to becoming a G7+ expert; private equity is making big bets on digital billboards; we take a behind-the-scenes look at producing Super Bowl graphics; and the latest episode of The Broadcast tackles sustainability in wide-format.

We sat down with WASSSERMAN's RJ Orr to once more recap the graphics and imagery of the Super Bowl, and what it takes to bring it together. In part one of this three-part interview, we chat about the Ferry Building, and the multi-media, interactive elements the team brought to the table.

This week on the Wide-Format Weekly, Mark Michelson joined the Printing Industry Hall of Fame; Dan Marx reported live from Dscoop in Denver, Colorado; we explore trends in experiential marketing; and Ashley Roberts sat down with Stephanie Buka, government affairs manager at PRINTING United Alliance to talk about what's happening on Capitol Hill and how it affects our industry.

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