Late last year, PRINTING United Alliance published its annual industry report addressing growth strategies and capital investment. The report for the graphics and sign segment features a listing of what responding business owners reported as their biggest barriers to growth.
For the majority of PSPs, wide-format printers are foundational tools for core applications. However, for some imaginative entrepreneurs, these devices enable printing in unique ways on unusual surfaces and materials.
The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.