Todd Meissner

Toni McQuilken is the senior editor for the printing and packaging group.

Late last year, PRINTING United Alliance published its annual industry report addressing growth strategies and capital investment. The report for the graphics and sign segment features a listing of what responding business owners reported as their biggest barriers to growth.

The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.

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