Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

This week on Wide-Format Weekly, The 2024 Pinnacle Product Awards are open for entries; Gary Jones talks OSHA with Cassie Green; Details on the latest Who Buys Wide-Format report; and we explore the current trends in soft signage.

Lisa Cross, principal analyst at NAPCO Research, provides top-line takeaways from its recently-published Who Buys Wide Format survey report. The report, featuring feedback from both wide-format producers and their customers, provides a valuable view into the segment.

This week on Wide-Format Weekly, check out our newly updated research report; New research shows that OOH advertising is effective; Crisp Imaging kicks off the new year with an acquisition; There's an increase in OSHA inspections for screen printing operations.

The printing industry has continued to grow over the past year, albeit significantly slower than last year. Despite this, confidence within the industry has begun to increase. During PRINTING United Expo, Andrew Paparozzi and Lisa Cross shared the trends and challenges facing print providers this year.

Lisa Cross, principal analyst with NAPCO Research, provides highlights of a recently published survey examining the changing composition and preferences of wide-format print buyers. The survey was sponsored by Canon.

This year has once more been dominated by major issues that impact every aspect of our lives: from the ongoing pandemic, to political and social issues, and environmental disasters. We took a closer look at the top trends impacting the market right now that you should be aware of and planning around.

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