June 4, 2026
2:00 PM ET/11:00 AM PT
75 minutes
You’ve sat through the vendor demos. You’ve read the headlines. You’re still asking: what does AI actually look like inside my shop on a Tuesday morning?
This session gives you a straight answer.
AI in the Print Shop is a no-fluff, practitioner-led working session built for print and packaging operations. We cut through the noise with an honest look at what’s real vs. what’s hype, a clear framework for identifying where AI belongs in your workflow — and hard lines around where it doesn’t.
You’ll leave with the vocabulary to evaluate vendors without getting spun, a strategic foundation to start without blowing your budget, and hands-on tools you can use the moment you log off.
What We’ll Cover:
- The Great Unmasking — What AI actually is (and isn’t) in a printing environment, in plain English
- The Human Boundary — Tasks AI is ready to own vs. high-touch decisions that must stay with your team
- The Readiness Audit — Data sovereignty, tribal knowledge risk, and mapping your process flows before you spend a dollar
- The Vendor Litmus Test — Three non-negotiable questions every printer must ask before signing an AI contract
- The Monday Morning Kit — Live prompt examples and role-specific Copilot Quick Starts for CSRs and Estimators
Every Registrant Receives:
- Print-Specific Prompt Starter Kit — 10 field-tested prompts for common print scenarios, from clarifying incomplete specs to drafting job delay notifications
- AI Readiness Scorecard — A one-page self-assessment to evaluate your shop’s data and process health before investing in new technology
- 3-Question Vendor Cheat Sheet — The three questions that separate vendors who understand print from those who are winging it
- Role-Specific Copilot Quick Starts — Prompt templates purpose-built for CSRs and Estimators doing the actual work
Nonmember Price $349 | Member Price $249
- Categories:
- Artificial Intelligence (AI)
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.







