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James Russell Visit Author's Page

James A. Russell, partner at New Direction Partners, brings over 20 years of experience as a printing company executive having served as CEO of two family-owned graphic communication companies. During his tenure as owner and CEO of Arbor Press, a commercial printing company in Michigan, the company was an eight-time winner of the National Association for Printing Leadership’s (NAPL) prestigious Management Plus Awards program. Arbor Press was also recognized twice during his leadership as one of the 50 fastest growing printers in the country. Contact him at (610) 230-0635, ext. 703.

Piet De Pauw Visit Author's Page

Piet De Pauw is the Head of Marketing at Enfocus.

Peter SchaeferVisit Author's Page

Peter Schaefer, is a partner at New Direction Partners.

Theresa HegelVisit Author's Page

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Linda CaseyVisit Author's PageAs editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.

Sara OsorioVisit Author's Page

Osorio is Environmental, Health, and Safety Affairs Coordinator at PRINTING United Alliance.

Lisa CrossVisit Author's PageLisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.

Stephanie BukaVisit Author's Page

Stephanie Buka is the government affairs manager for PRINTING United Alliance. In this role, she supports Ford Bowers, CEO, the Government Affairs team, and coordinates efforts with contracted lobbying firm, ACG Advocacy. Buka is the editor-in-chief of the Industry Advocate newsletter. She is responsible for advocacy campaigns, policy analysis, strategy development and team leadership, all aimed at promoting the Alliance's legislative agenda. She is also responsible for the administration of the Alliance's political action committee, PrintPAC.

Buka holds a master’s degree in Public Policy and Management from the University of Pittsburgh, Graduate School of Public and International Affairs (GSPIA). She also earned a master's degree in Criminology from Indiana University of Pennsylvania, along with a Certificate in Forensic Science and Law from Duquesne University.

Kristen DettoniVisit Author's Page

Kristen Dettoni is the founder and CEO of Design Pool LLC, the only pattern library created exclusively for interior designers. Since 1996, Kristen has worked for mills throughout North America, designing fabrics for automobiles, furniture, and home furnishings. She developed the first sustainable upholstery fabric for office interiors, the first sustainable upholstery fabric for automotive interiors, and was awarded a patent for automotive suspension seating. Kristen believes strongly in the power of good design to transform our environments and experiences.

Jessie FarriganVisit Author's Page

Jessie Farrigan is the production editor for the Printing & Packaging Group at NAPCO Media.

March 13, 2026HP Execs Highlight Company’s Print Strategy

At the recent Dscoop Edge Denver event, general sessions were punctuated by vision-focused presentations at HP executives, who gave event attendees a valuable view of where the company is headed and how it sees industrial print changing.

March 4, 2026Trends in In-Store Experiential Marketing

Experiential displays are increasingly used for marketing and to gain a deeper understanding of customers.

March 4, 2026Looking Toward 2026 Pinnacle Awards Program, Canon Reflects on 2025 Wins

Canon discusses its 2025 Pinnacle Award wins, highlighting innovations in inkjet, roll-to-roll printing, and sustainable ink systems.

March 3, 2026Cybersecurity Is a Sales Requirement for PSPs — Here’s Why

AI is reshaping cybersecurity expectations in print and packaging, making data protection, documentation, and transparency essential to winning and retaining business.

February 26, 2026Printing Industry Leaders Show Up and Share All

At this year's PRINTING United Leadership Summit, leaders shared strategies and challenges in an intimate summit format.

February 24, 2026Fiery Reflects on 2025 Pinnacle Award Wins as 2026 Program Opens

Fiery won multiple 2025 Pinnacle Awards for FreeForm Create 2.0, JobFlow Pro, and XF 9, reinforcing leadership in DFE and digital print workflow software.

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