Three Tips to Sell Higher Value Print Jobs to Your Clients

If you want to improve your average job cost AND profit margin here are three simple strategies:

1. Add an upsell

But keep it to 15% or less of the total job cost so it is a no brainer. Too many people make upsells too high a percentage of the total job value, so customers are put off by them.

2. Add a higher profit margin to the upsell

Customers rarely price check upsells so you can increase the profit margin for this element. It’s a great way to make a job more worthwhile.

3. Give your team an upsell matrix

Anyone who is customer facing should be tasked with upselling. But it can be hard for team members to come up with the right upsell at a moment’s notice. That’s why creating a matrix of the right upsells will give them confidence to upsell and make sure that the right upsells are offered at the right price.

Offer a customer an upsell today!

If you need some help on the best and most profitable way to upsell, check out my guide to Easy Upsells (and make sure you grab the special offer on how ANY printing company can benefit from the publishing market as well – there are many more opportunities than many realise)

Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.