Business Management - Marketing/Sales

Premiumization and the Perception of Value
April 20, 2023 at 3:34 pm

As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry.

Multi-Media Marketing Works
April 19, 2023 at 1:10 pm

Portland Leather Goods is a powerful success story of how a multi-channel approach can help a brand reach consumers.

OAAA Unveils the Winners of the 81st OBIE Awards
March 31, 2023 at 11:13 am

The Out of Home Advertising Association of America (OAAA) announced the 81st Annual OBIE Award winners. 20th Century Studios for “Avatar: The Way of Water” campaign created by Disney takes home the Gold and Platinum OBIE Awards.

Supporting Customers With a Flexible Approach
March 7, 2023 at 12:37 pm

Phil Webster, Head of Industrial Sales for EMEA at Drytac, explains how the manufacturer’s flexible approach to developing custom solutions for clients can help solve problems across a wide range of markets and industries.

Retail Signage: General Versus Luxury
February 27, 2023 at 7:39 am

While it's easy to think of the retail segment as monolithic — a bunch of stores and shops with more or less the same needs and expectations, the reality of the retail space is much more nuanced than that.