Business Management - Marketing/Sales

Specialization Versus Generalization
December 22, 2022 at 12:42 pm

The idea of print providers setting themselves up to be “one stop shops” for their customers is not new. That approach, taken to its extreme, is one of the endpoints of a spectrum that starts with specialization and ends with generalization.

Dean Bott on Thysse's Customer-Focused Approach
December 9, 2022 at 10:48 am

Providing his thoughts on what makes Thysse a successful player in a variety of print segments, company President Dean Bott explains how a customer-focused approach is a guiding force for growth. Bott also shares his impressions of the recent PRINTING United Expo.

A Learning Experience
December 7, 2022 at 4:08 pm

Whatever products you decide to add to your print business, whether it’s writing instruments, notebooks, flags, tents, apparel, backpacks, or table throws, the key is to work with products that you know are of a high quality and are things that the end-user will ultimately use.

OAAA Announces 81st OBIE Awards Jury Roster
December 7, 2022 at 11:22 am

OAAA announced the panel of jurors for its 2023 OBIE Awards. Gabriel Schmitt, Co-Chief Creative Officer for FCB New York, will serve as Chair for this year’s judging process.

Holiday Windows Shine Extra Bright
December 7, 2022 at 8:19 am

We are well into the holiday retail season and “it’s beginning to look a lot like Christmas…” — especially if you’ve been walking around in any large city as the huge holiday windows twinkle and shine.

Installation for Retail Graphics
October 21, 2022 at 12:01 am

Graphics producers have many application choices when it comes to serving the retail space, and many of those choices require installation. Each type of job must be done right. Further, the installation professional may be the only in-person contact that takes place between graphics producer and retailer.

The Industry Needed This
October 21, 2022 at 12:01 am

To say the opening of The PRINTING United Expo was a relief is surely an understatement. To describe it as a sound, it might be the rising crescendo of a jet engine, in the middle of a stadium, at the very moment thousands of voices express an exuberant, relieved sigh.

Preparing for a Wide-format Future
October 21, 2022 at 12:01 am

While purchasing new equipment is certainly exciting, with the visions of all the new applications it will open up for your shop, you can’t simply “buy it and they will come.” Planning for the future and how to expand the business is critical for ensuring long-term success.