Business Management - Marketing/Sales

While the goal of any business is usually to differentiate by offering something special, there is something to be said for simplicity. Reducing complexity can improve efficiency without necessarily losing anything in terms of performance. Using multi-purpose pressure-sensitive products for wide-format advertising applications can often accomplish just that. 1. Workflow Efficiencies One of the top…

While some might choose to look the other way in the presence of, in this case, racism or sexism, the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.

Gerald Ford Airport created the GRReat Billboard Hunt to promote the cities it offers nonstop flights to around the country.

Herculite announced the launch of a new e-commerce website offering a full selection of its industry-leading Sure-Chek antimicrobial healthcare fabrics.

Orbus Visual Communications has been awarded two 2024 PPAI Silver Pyramid Awards – Supplier Decorating.

Among the laundry list of considerations PSPs have when running a business, bringing in sales and finding new revenue streams is at the top of everyone’s list. So, how can PSPs do this successfully?

If you’re planning to align your business with a specific vertical market, or more effectively serve one (or several), it’s important to consider how to do it most effectively. The 15 tips below are drawn from the experiences of companies laser-focused an specific verticals.

Assessing customers into three groups — customers, prospects, and suspects — may set you up for sales success in 2024.

Describing a handful of the sales from the Expo floor does not illustrate the immensity of the sales, but does provide a pulse.

Flexcon Global announced a transformation of its corporate brand.  The company’s evolution to become a preferred provider of innovative coatings and functional technologies continues after almost 70 years. And with this new brand, Flexcon is introducing the next chapter in its story.