One of the oldest mistakes in sales is skipping relationship-building and jumping to the pitch. Linda Bishop offers a smarter path.
Selling without Selling
Ryan Sauers has spent nearly 30 years running or consulting with printing, promo, and visual communications-related organizations. He is the CEO of two companies: Sauers Consulting Strategies LLC and End Resultz Inc. His key areas of focus include sales training, marketing strategy, personal branding, leadership development, and organizational change. Visit him at http://www.ryansauers.com/.
Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).
You may be crushing sales without LinkedIn, but that doesn’t mean buyers aren’t looking. Here are a few tips to upgrade your profile.
When you believe in your value, clients do too. Carry yourself as a true partner, and you’ll earn the spot as their No. 1 source.
Reps focus on selling equipment and services, missing critical sales triggers. Get to know your client’s world. The rest will follow.
Great sales emails build trust and keep you top of mind, so when buyers are ready, they turn to you. Here’s how to craft them.
Success in sales isn’t about having the best equipment. It’s about using what you have to solve client’s problems. More on it here.
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