Selling without Selling

Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.

Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.

Linda Bishop is the founder and president of Thought Transformation, a national sales and marketing consulting group helping printers and other companies achieve top-line growth through a combination of strategies, tools, training and tactics.

Her expertise includes all aspects of outbound selling and account acquisition, account retention and development, solution selling, marketing, and aligning sales processes with marketing strategies. Most recently, she published The ChatGPT Sales Playbook: Revolutionizing Sales with AI and believes AI will offer sales pros new tools for achieving revenue goals.

Before starting Thought Transformation in 2004, Linda sold commercial printing for seventeen years, working as a commission salesperson for the Atlanta division of RR Donnelley Company. She was one of the top performers in the Atlanta marketplace and had annual sales exceeding $9 million.

Linda has a BS degree in accounting from Purdue University and an MBA in marketing from Georgia State. She has written several books on sales topics, speaks nationally on sales and marketing, and has published many articles.

Alyssa Summers is the CEO of Pryntbase, a marketing service and solutions provider for full service print companies. She brings a deep background in digital strategy and a proven track record in agency and industry leadership. Alyssa has helped hundreds of print businesses drive visibility, leads, and sales through smart use of technology and marketing automation. Known for her practical approach and deep industry insight, she is a digital marketing thought leader focused on helping printers thrive in the digital age. You can reach her at alyssa@pryntbase.com. 

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.

Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met." 

Emily Yepes is a powerhouse sales trainer and revenue producer who lives at the intersection of sales theory and real-world execution. What sets her apart isn’t just her deep knowledge of sales doctrine —it’s that she’s still in the trenches, consistently ranking in the top 5% of over 400 Sandler sales executives worldwide. She brings that same performance-driven mindset to every training room she enters. Emily coaches the sales teams of printing and packaging industry leaders, including JS McCarthy Print+ Packaging, The Packaging School, Canadian Printing Industries Association, Norkol, ImageMark, and Sonoco on everything from prospecting and consultative selling to negotiation and account management. Her average training score? A near-perfect 4.9 out of 5—proof that her clients don’t just learn from her, they love learning from her. She doesn’t deal in hype. Emily brings a practical, psychology-based framework to sales, helping professionals rethink the way they approach buyers, conversations, and themselves. Her philosophy is clear: great salespeople aren’t born—they’re trained. With the right mindset, anyone can learn to breakdown buyer resistance and build real trust that lasts. Approachable, direct, and refreshingly honest, Emily’s training style resonates with sales teams at every level. Her sessions leave people not only inspired—but equipped to sell more and sell better.

Colin Sinclair McDermott aka The Online Print Coach is a fully certified business coach with the World Association of Business Coaches and one of the very few with a focus specifically on The Printing Industry. He is also the creator of the industry online training platform and community ‘Print Mastermind’.

Following in his stepfather’s footsteps, Colin joined the industry in the late 90’s and went on to run a Print Management Company and Online Print Company before working with one of the largest corporate print firms in the world. He’s experienced both the highs and lows of running a print business, from losing his first print company in a recession to building and franchising his business to 12 locations. He has a plethora of experience to share with you.

More recently, Colin has been privately coaching hundreds of Print Business Owners in all aspects of running a printing company and developing an online blueprint for print companies to follow that will allow them to grow and future-proof their business.

You can connect with him and follow his updates over at https://www.linkedin.com/in/theonlineprintcoach/