Day two of the Wide-Format Summit was held last Thursday, Oct. 15, bringing this series exploring the trends and opportunities in the large-format market to a close.
OAAA is leading OOH advertising industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem with two new membership committees: The Data Use and Analytics Committee and the Programmatic and Automaton Committee.
Led by OAAA, the Out of Home campaign, OOH is Real, created by Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance.
A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week.
Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions.
A series of new reports from the Out of Home Advertising Association of America use attribution data to help brands understand the effectiveness of OOH in a full media strategy.