Stephen Freitas

Toni McQuilken is the senior editor for the printing and packaging group.

OAAA is leading OOH advertising industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem with two new membership committees: The Data Use and Analytics Committee and the Programmatic and Automaton Committee.

Led by OAAA, the Out of Home campaign, OOH is Real, created by Extra Credit Projects, highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance.

Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions.

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