The term “fast fashion” didn’t always have the best connotations. In fact, it was akin to a dirty word in certain circles. But new digital textile printing technologies are changing that narrative and ushering in a new age of personalized fashion options.
Sharon Donovich
Toni McQuilken is the senior editor for the printing and packaging group.
Digital textile printing is reshaping the fast fashion industry, giving brands greater flexibility in the products, patterns, and even fabrics that can be offered, alongside offering a much more sustainable product that is needed in a more environmentally-conscious world.
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