This week on Wide-Format Weekly, be sure to check out the latest episode of The Broadcast which covered the promo opportunity for wide-format PSPs; Lane Kathryn Hickey-Wiggins shares what it’s like being a woman president and CEO; HP has introduced the Latex R530; and we get an inside scoop on how Super Bowl graphics come to life.
RJ Orr
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
This week's episode highlights what it takes to handle graphics for the Super Bowl, a Quebec company on the move, training and installation for graphics installers, finding partners for apparel decoration, and celebrating women in the printing industry.
For bluemedia, the return of Super Bowl 57 to Phoenix, Arizona was something of a homecoming. Not only is the company based in the city, but their first Super Bowl was 49 — also held in Phoenix. The return to their home town brought both benefits, and a host of new challenges.
For the eighth year in a row, large-format print service provider bluemedia, based in Tempe, Arizona, took on the enormous challenge of producing and installing all of the graphics for the Super Bowl.
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