When using the term “convergence”, it can describe the phenomenon of print providers in one segment adding applications and services from other segments to their mix. Wide-format and signage shops are starting to look at expanding into new markets, and one small-format application that may be on your radar is catalogs.
Paula Jeske
Toni McQuilken is the senior editor for the printing and packaging group.
Catalogs were not exempt from the massive changes that happened in 2020 due to the COVID-19 pandemic, which completely altered the way consumers live, work, and shop for new products.
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