Jim Raffel

Jim Raffel is a color management consultant who also serves as CEO of ColorCasters, LLC and ColorMetrix Technologies LLC. As a veteran of the printing industry and a graduate of Rochester Institute of Technology’s acclaimed printing management program, in 1995 he formed ColorMetrix to bring an idea he had to make color measurement and evaluation easier by creating easy-to-use software solutions. Today as a certified G7 expert and color management professional, his consulting practice focuses on dye sublimation and flat-bed UV inkjet printing. This work keeps him on the road many weeks each year working with end users and manufacturers to improve their color management processes. He has also been authorized by SGIA to conduct their color management boot camps; in both open venues for anyone to attend and in closed venues for clients and their staff.

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

With COLOR22 set to begin next week, running January 22-25 at the Hilton La Jolla Torrey Pines in La Jolla, California, there is still time to make plans to attend. If you haven’t already made plans to be at this event, here is a closer look at just a few of the reasons to consider it.

Do you want to be able to explain how and why your company provides more consistent, predictable, and repeatable color than the competition? Do you also want to be able to explain how your clients can improve their color workflow?

To close out the “Wide-Format 101” half-day event on Wednesday, Jim Raffel, CEO of ColorCasters, discussed how to get color that has a common visual appeal across every type of print technology.

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