OAAA and Outsmart have collaborated with IAB Tech Lab to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH.
Jeff Jan
Eileen Fritsch is a Cincinnati-based freelance journalist who has covered the evolution of wide-format digital printing for more than 20 years. Contact her at eileen@eileenfritsch.com.
Before the COVID-19 shutdown, companies that produce OOH advertising graphics were also hoping to attract a surge of new business. That still appears likely, but the placements and formats for political OOH advertising may shift.
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