This week on the Wide-Format Weekly, Mark Michelson joined the Printing Industry Hall of Fame; Dan Marx reported live from Dscoop in Denver, Colorado; we explore trends in experiential marketing; and Ashley Roberts sat down with Stephanie Buka, government affairs manager at PRINTING United Alliance to talk about what's happening on Capitol Hill and how it affects our industry.
Dan Marx
Toni McQuilken has been writing and editing for more than a decade. Her work includes B2B publications – both in print and online – in a range of industries, such as print and graphics, technology, hospitality and automotive; as well as behind the scenes writing and editing for multiple companies, helping them craft marketing materials, write press releases and more. She is a self-proclaimed "tech geek" who loves all things technology, and she knows that she is one of a select group of people who get to do what they love for a living.
Toni McQuilken is the senior editor for the printing and packaging group.
Linda Bishop of Thought Transformation discusses how print sales is changing amid smaller marketing budgets, leaner teams, economic uncertainty, and AI-driven outreach.
Each year, Wide-format Impressions recognizes its industry Rising Stars – printing professionals who are growing, flourishing, and impressing in their positions. For this episode, we’re talking with a couple of our previous Rising Stars to see where their careers have taken them and how they view today’s printing industry.
In graphics installation, there are two main approaches to getting the job done. One is to hire or train your own staff of installers. The other is to contract experienced, independent installers. But which, or both, is best for graphics producers today? Two seasoned installation professionals shed light on this common quandary.
The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.
On this week’s Wide-Format Weekly: Synthesizing industry data, using A.I in sales efforts, breaking bad business habits, and three industry events you must consider. Check it out!
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