The Broadcast: Strategies for Today's Print Sales Pros
Linda Bishop of Thought Transformation discusses how print sales is changing amid smaller marketing budgets, leaner teams, economic uncertainty, and AI-driven outreach. Bishop explains that longer sales cycles often require 5–9 touches to gain attention and sometimes 40+ touches to secure a meeting, urging reps to stay persistent. She recommends diversifying outreach across email, calls, LinkedIn, and physical mail without boring prospects, while using consistent visuals to build familiarity over time. Bishop advises mapping multiple contacts inside target accounts due to layoffs and churn. They discuss outsourcing business development, noting risks when firms move on too quickly without lead nurturing. Bishop also warns against manipulative, generic AI copy and highlights using AI thoughtfully with clear instructions, review, and human editing.
- Categories:
- Business Management - Marketing/Sales
- People:
- Dan Marx
- Linda Bishop
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
