Dan Johansen

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

It’s no secret that UV technology has morphed the arena for wide-format graphics. The combination of UV lamps, UV-curable inks, and UV-enabled printers has given print providers quick curing capabilities, low-VOCs, and a stepped-up quality level.

The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.

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