Business Management - Marketing/Sales

Technology might be changing and improving our lives in many ways, but it is print that is bringing people together.

Orbus Exhibit & Display Group announced a name change to Orbus Visual Communications, effective immediately. The name change reflects the company’s expanded capability, offering, and commitment to meeting the evolving visual communication needs of its valued clients in events, interiors, and retail.

The world is becoming more robotic. Salespeople need to be more personal than ever. It is an increasingly important differentiator.

Testrite Holdings announced its premium aluminum graphic frame profiles are now available for purchase online in long-length and cut-to-size configurations on its website. 

Image360 recently developed a new tagline to emphasize its support for customers. The tagline encompasses the brand’s overall advancements to maintain its customer support.

As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry.

Portland Leather Goods is a powerful success story of how a multi-channel approach can help a brand reach consumers.

AI-driven tools have the potential to revolutionize how your sales team works.

The Out of Home Advertising Association of America (OAAA) announced the 81st Annual OBIE Award winners. 20th Century Studios for “Avatar: The Way of Water” campaign created by Disney takes home the Gold and Platinum OBIE Awards.

How often in the print industry do we say no?