The Broadcast: Exploring the Promotional Products Opportunity
The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
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