Business Management – Convergence
My sore feet are feeling better, all the laundry is done and put away, and I’m back at my desk. What hasn’t returned to normal are my impressions of the printing industry (in general) and the wide-format segment (specifically). Last week’s PRINTING United Expo demonstrated that the power of print is strong.
Nathan Safran, vice president, research at Alliance Insights (part of PRINTING United Alliance) discusses the value of reliable industry data and how PSPs can utilize that data to make more informed decisions about their businesses.
Commercial print — from brochures and direct mail to custom packaging — is a lucrative complementary service.
In reality, these operations have changed with printing, and to meet the needs of their customer. Increasingly, that means moving into wide-format production.
Brooke Hamilton, president and CEO of NPI Nameplates, discusses her impressions on becoming chair of PRINTING United Alliance, and speaks about how her journey as a business owner has helped her find her voice.
We’ll review what to look for in digital printing equipment, including the differences and benefits of in-line and offline.
If you’re planning to align your business with a specific vertical market, or more effectively serve one (or several), it’s important to consider how to do it most effectively. The 15 tips below are drawn from the experiences of companies laser-focused an specific verticals.
On this episode of Wide-Format Weekly, we highlight hot products from PRINTING United Expo, discuss business-selling strategies, profile Phase 3 Marketing and Communications and Image Options, and preview the 2024 Wide-Format Summit.
"Starting the quest for knowledge, she says, includes knowing the difference between interior designers and interior decorators."
Don Whaley, vice president, marketing at Kornit Digital, previews the technologies the company will have on display at the PRINTING United Expo, and speaks of current market conditions in both the direct-to-fabric and direct-to-garment spaces.














