Leverage Enhanced Printing Techniques to Grow Your Business
Are you leveraging the ongoing advances in digital printing devices to produce eye-catching special effects and embellishments? These imaging capabilities can transform printed materials from commodity, price-sensitive oﬀerings to higher-value products that command a premium.
Using enhanced printing techniques oﬀers many opportunities for creating direct mail pieces, marketing materials, and packaging that get noticed by adding texture, gloss, or extended color gamuts, all while maintaining high print quality. When combined with other digital print advantages such as short runs, quick turnarounds, personalized print, and just-in-time manufacturing, these enhanced capabilities open up an entirely new world for providers of digital printing.
Enhancing digital print with special eﬀects can be a profitable endeavor and oﬀers print providers of all types a substantial opportunity to grow their businesses. “Adding Value to Digital Print” on Wednesday, October 23rd at 10:00 am in C144 will highlight a just-released NAPCO Research survey of more than 400 print providers and 600 print buyers, and include the following topics:
- Key services print providers are offering to enhance digital printing and their influence on profitability
- Challenges in implementing these services
- Pricing strategies
- Customer demand, understanding, and willingness to pay for digital print enhancements
- Buyer perceptions on the value printing enhancements are delivering to their organization
Attend this session and find out what services your peers are offering and the successful strategies for selling enhanced printing capabilities to marketers, brand owners, graphic designers, and print buyers.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Nathan Safran is the Director of Research for NAPCO Media, the parent company of Target Marketing. Nathan works with clients to help them with their decision support and thought leadership needs. Prior to joining NAPCO, Nathan ran his own market research company, Blue Nile Research and was an Analyst at Forrester Research in the Consumer Product Strategy group.