Leverage Enhanced Printing Techniques to Grow Your Business

Lisa Cross

Are you leveraging the ongoing advances in digital printing devices to produce eye-catching special effects and embellishments? These imaging capabilities can transform printed materials from commodity, price-sensitive offerings to higher-value products that command a premium.

Using enhanced printing techniques offers many opportunities for creating direct mail pieces, marketing materials, and packaging that get noticed by adding texture, gloss, or extended color gamuts, all while maintaining high print quality. When combined with other digital print advantages such as short runs, quick turnarounds, personalized print, and just-in-time manufacturing, these enhanced capabilities open up an entirely new world for providers of digital printing.

Nathan Safran

Enhancing digital print with special effects can be a profitable endeavor and offers print providers of all types a substantial opportunity to grow their businesses. “Adding Value to Digital Print” on Wednesday, October 23^rd at 10:00 am in C144 will highlight a just-released NAPCO Research survey of more than 400 print providers and 600 print buyers, and include the following topics:

• Key services print providers are offering to enhance digital printing and their influence on profitability
• Challenges in implementing these services
• Pricing strategies
• Customer demand, understanding, and willingness to pay for digital print enhancements
• Buyer perceptions on the value printing enhancements are delivering to their organization

Attend this session and find out what services your peers are offering and the successful strategies for selling enhanced printing capabilities to marketers, brand owners, graphic designers, and print buyers.