Expo Bound: Targeted Time and a Purposeful Plan
Troy McGinnis
Name: Troy McGinnis
Title: EVP
Company: Phase 3 Marketing and Communications
Pretend this is an elevator pitch. Tell me a little bit about your company?
Phase 3 Marketing and Communications offers ideation to execution. From traditional agency services, like creative, public relations and media, to print production, fabrication, and branded merchandise, we activate brands—so our clients can spend more time connecting with customers and less time wrangling external resources.
What motivates you to attend this year’s PRINTING United Expo?
The opportunity to catching up with technology suppliers and partners, as well as doing demos on needed equipment slotted for purchase.
Which products, brands, or services are you most looking forward to seeing this year?
I’ll be looking at fabric finishing, EFI printers, and consumables vendors.
How do you plan to maximize your time at the Expo?
I set up demos ahead of time and work to be very targeted.
How do you think attending the Expo will impact your business or career?
It’s important to nurture current partnerships and look to develop new partnerships.
- Categories:
- Business Management - Industry Trends
- People:
- Troy McGinnis
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
