Producers who bring engagement strategies to the table are those who access higher-level customers seeking higher-value services.
Troy McGinnis
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Fifteen years ago, if Phase 3 Marketing and Communications needed to increase capacity, Troy McGinnis, the executive VP of print services, says they would just throw money at equipment. Today that is no longer the case.
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