Why the First Step is So Important in Print Sales
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How do you overcome sales paralysis?
I see many people in the printing industry who are scared of how to approach sales. No one has told them what to do. They are not sure where to start.
The issue is that sales is made too complex for many people. It can make getting into the rhythm of the sales day difficult.
That’s why the first step is so important
It can make or break your sales day. And if you are new to sales, it can crush your enthusiasm.
The best way to get going with sales is to carry out a quick, simple task
How about:
- Asking three people for a referral
- Chasing ten quotes
- Ringing up five customers to check when their next big project is due
All of these are simple, aren’t they! Anyone could do a task like this in just a few minutes. And, suddenly, you are carrying out sales activity.
What do you do next?
It’s all about maintaining momentum. I’ll talk about that next time.
Do you want some quick simple sales tasks that are great for first steps?
Check out “How To Improve Your Print Sales In 23 Minutes A Week”. You receive detailed instructions on 12 ways to improve your sales results swiftly and easily.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
