Often credited as the man who created business management, Peter Drucker’s timeless advice can still help steer any printing operation through challenging market conditions. Here are five things to consider, and ways to apply them in planning for what lies ahead.
Peter Drucker
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
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