In graphics installation, there are two main approaches to getting the job done. One is to hire or train your own staff of installers. The other is to contract experienced, independent installers. But which, or both, is best for graphics producers today? Two seasoned installation professionals shed light on this common quandary.
Pete Kouchis
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
In the most basic sense, the installation of pressure sensitive materials is rarely easy. Sure, anybody can slap a bumper sticker on a car, but applied graphics projects are usually larger and more complex, making seemingly small considerations very large concerns indeed.
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