Kelly and Matt Kettler, owners of SpeedPro of Fort Collins, didn’t come to their business from sign and graphics backgrounds. She worked as a registered nurse, he worked in marketing and brand management, and they came to own their business with the help of a business consultant.
Matt Kettler
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
For business owners, and those on their teams tasked with controlling production costs and protecting margins, these recent price increases have left them with a difficult choice. Do they absorb the higher costs, pass them on to their customers, or do a balance of the two?
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