In the most basic sense, the installation of pressure sensitive materials is rarely easy. Sure, anybody can slap a bumper sticker on a car, but applied graphics projects are usually larger and more complex, making seemingly small considerations very large concerns indeed.
John Carthey
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
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