Don Whaley

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Allee Bruce is the content editor for NAPCO Media.

On Oct. 19 during PRINTING United Expo, folks interested in digital textile printing — direct-to-garment and direct-to-fabric — gathered for the first-ever Apparelist Forum. The hour-and-a-half event featured lunch, education from Kornit, and a panel discussion on the opportunities and “whys” of digital printing.

Don Whaley, vice president, marketing at Kornit Digital, previews the technologies the company will have on display at the PRINTING United Expo, and speaks of current market conditions in both the direct-to-fabric and direct-to-garment spaces.

Don Whaley, vice president of marketing for Kornit Digital Americas, discusses why a paradigm shift is taking place in digital textile and apparel printing, the technological factors making it possible, and how textile and apparel producers can position themselves to move gracefully into the industry's next phase.

Kornit is bringing it's "Road Show" to Los Angeles with a three-day program, including presentations on how to monetize digital print systems and print shop testimonials. Garment companies Cotton Heritage and Badger Sport, and design software provider YR, will also be participating in the event.

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