Anna Bager

OAAA announced the panel of jurors for its 2023 OBIE Awards. Gabriel Schmitt, Co-Chief Creative Officer for FCB New York, will serve as Chair for this year’s judging process.

Out of home (OOH) advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

Out of home (OOH), advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA)

OAAA announced the 78th Annual OBIE Award Winners, presenting 59 OBIE Awards during a virtual awards show. The OBIE Awards recognize exceptional out of home (OOH) advertising design.

The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Posterscope executed a hyper-local digital OOH campaign to post real-time drive times to Newark Liberty International Airport versus JFK or La Guardia.

In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90%, according to a new study conducted by MRI|Simmons.