While it's easy to think of the retail segment as monolithic — a bunch of stores and shops with more or less the same needs and expectations, the reality of the retail space is much more nuanced than that.
If a design staff is new to your print shop, you will need to create an environment within your company that supports good, creative work. That might look different than what you're used to, but fostering a creative environment can benefit a company that reaches far beyond the walls of the design studio.
Fast food brand KFC created a winter experience that blended graphics, promotional items, and a lot of creative ideas.
Knowing what trends your customers are paying close attention to can position you to be the partner they can rely on.
Experiential marketing is becoming more and more popular – printers can take the lead.
If having an in-house design staff is new to your print shop, know that hiring for a creative position is different than hiring for other types of positions. Not sure where to start? Here are tips on how to hire the right designer for your business.
The new year brings new goals that can become powerful game changers. Here are tips on how to make goal setting a source of motivation.
The idea of print providers setting themselves up to be “one stop shops” for their customers is not new. That approach, taken to its extreme, is one of the endpoints of a spectrum that starts with specialization and ends with generalization.
It’s that time of year again when Pantone and many big paint companies pick their color of the year. These picks are always fascinating snapshots. Why does this matter? Because these colors inevitably impact what colors will be trending in the upcoming year across industries.
Your website is where that buyer meets you for the first time. Here are some tips on deciding if it’s time your website had a refresh.
