As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry.
Portland Leather Goods is a powerful success story of how a multi-channel approach can help a brand reach consumers.
In her latest blog, Kristen Dettoni of Design Pool recaps her presentation from the 2023 SPIRE Conference on digital print opportunities for commercial and residential interiors.
AI-driven tools have the potential to revolutionize how your sales team works.
Lately, it seems like you can’t turn on the news without finding someone talking about AI. Print is no exception.
How often in the print industry do we say no?
In an industry where margins are increasingly tight and competition is everywhere, maximizing profitability is essential to survival.
Avoid failure to launch when it comes to new ideas by developing a process that works for your team in making things happen.
While it may seem blasphemous to say, some future opportunities in the event and display graphics space may not involve ink.
Phil Webster, Head of Industrial Sales for EMEA at Drytac, explains how the manufacturer’s flexible approach to developing custom solutions for clients can help solve problems across a wide range of markets and industries.
