Advances in lower-cost LED lighting, printable fabrics, cutting systems, and silicon-edge graphic (SEG) displays have made it possible to include backlit graphics nearly everywhere.
Best Practices
Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”
Companies are facing the continuing challenge of integrating a multi-generational workforce and learning how to create a work environment that appeals to the youngest workers. Depending on what strategies employers have already implemented, companies may need to further adapt to attract and retain Gen Z workers.
If you’re a print service provider (PSP) that offers wide-format signage services, chances are at this point, you’ve explored digital textile printing, mailing and fulfillment services, and more as additional sources of revenue. But what some PSPs may not have considered is offering engraving services.
Whatever products you decide to add to your print business, whether it’s writing instruments, notebooks, flags, tents, apparel, backpacks, or table throws, the key is to work with products that you know are of a high quality and are things that the end-user will ultimately use.
With consumers still skeptical about Cash Back, Rakuten decided to create a special, immersive “Sleigh Your Shopping” pop-up event, its first in-person holiday shopping event.
As the leader of your printing business, you’re called upon to be the chief problem solver, the coach, the cheerleader, and the person who can anticipate the next set of challenges and opportunities. How well you do in these various roles can be magnified by what you know.
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