Best Practices

Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”

Soft signage is an excellent option for everything from trade shows to retail spaces, but sewing these printed fabric displays poses its own challenges. Here, industry experts discuss the benefits and challenges of sewing soft signage and how to move sewing capabilities into the future.

In this article, we discuss how best to hold on to staffers already on the payroll who are performing at high levels. After all, retaining employees (or luring back qualified people who’ve left for proverbial greener pastures) is often far less costly than hiring and training new people.

In Pitman, New Jersey, Sean Tomlin, the owner and president of Designer Wraps & Films, approaches his business not only as a print professional but as a design and branding expert.

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