Wide-format sign and graphic providers are pursuing many business development paths to grow sales, improve profitability, expand business operations, form partnerships, and enhance market positioning. Ongoing NAPCO Research reports identify these efforts as an essential component for building a successful operation.
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Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”
A lot has changed since life before COVID, but more than a year since the onset of the pandemic, those changes continue to evolve as we adjust to an uncertain reality. This is exemplified when looking back on the wayfinding signage we encounter on a day-to-day basis.
For business owners, thinking about the “next step” is not always easy, especially when getting caught up in the day-to-day of their operations. However, succession planning is imperative in securing both the owner and business’ futures. But what is the best option?
As the situation with COVID-19 (known as the coronavirus) rapidly develops, Canon Solutions America looks to safeguard its customers and associates by equipping them with proper instructions on how to proactively and efficiently maintain their devices with these cleaning procedures.
Employees are an investment. The right recruitment methods and selection tools can improve the odds of success.
You’re not the only PSP expanding your capabilities and trying to become customers’ one-stop shop. How do you stand out and attract business when print buyers have so many options?
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