Best Practices

Candice Simons Visit Author's Page Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”

Arnold Kahn Visit Author's Page

Ed LevyVisit Author's Page

Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.

Ryan T. SauersVisit Author's Page

Ryan Sauers has spent nearly 30 years running or consulting with printing, promo, and visual communications-related organizations. He is the CEO of two companies: Sauers Consulting Strategies LLC and End Resultz Inc. His key areas of focus include sales training, marketing strategy, personal branding, leadership development, and organizational change. Visit him at http://www.ryansauers.com/.

Heather PoulinVisit Author's Page

A versatile leader with 20 years of combined, progressive experience impacting company performance and profitability through marketing leadership. Currently, Heather is senior director, marketing,
Commercial Printing Business Group, Ricoh USA Inc.

Dino ScaliaVisit Author's Page

Lauren SearsonVisit Author's Page

Lauren Searson has been the Managing Editor for the SGIA Journal since November 2017 and has worked in publications for more than 10 years.

Lisa CrossVisit Author's Page

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.

Karis CoppVisit Author's Page

Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.

Dan MarxVisit Author's Page

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Toni McQuilkenVisit Author's Page

Toni McQuilken is the senior editor for the printing and packaging group.

Jerry HillVisit Author's Page

Jerry Hill is the Vice President; New Business Development at Drytac.

Roger GimbelVisit Author's Page

In 2001, Roger Gimbel founded Gimbel & Associates, an international consulting firm providing business and market development services, skills training, and expert public speaking in the graphic communications and digital solutions industry. The mission of Gimbel & Associates is to help clients identify new business opportunities and implement leading-edge solutions using expertise in organizational development, technology selection, implementation, and work processes.

Roger oversees a team of Consultants with expertise in sales training, workflow analysis, MicroModeling, multichannel marketing, marketing plans, transactional printing, trans-promotional applications and creative strategies for mergers and acquisitions, business development workshops and seminars.

Denise M. GustavsonVisit Author's Page

Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.

Mike PhilieVisit Author's Page

Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.

Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.

Eileen FritschVisit Author's Page

Eileen Fritsch is a Cincinnati-based freelance journalist who has covered the evolution of wide-format digital printing for more than 20 years. Contact her at eileen@eileenfritsch.com.

Adriane HarrisonVisit Author's Page

Adriane Harrison is Vice President, Human Relations Consulting at PRINTING United Alliance. Adriane assists members with a wide variety of HR matters involving statutes, regulations, policies, procedures, culture, and staffing, as well as the gamut of day-to-day HR issues. In addition, she supports professional development by conducting webinars, participating in panel discussions, and speaking at industry events on human resources issues. Currently, Adriane is the Chairperson of the Graphic Communications Workforce Coalition, a member of the Women in Print Alliance, and a founder of the Women’s Print Mentoring Network.

Adriane received a journalism degree from the University of Illinois and a law degree from DePaul University in Chicago. As an attorney, Adriane practiced in both the public and private sectors. Her work was in the areas of Constitutional, commercial, securities, and criminal law. Adriane and her family live in Pittsburgh, Pennsylvania.

Brendan MenapaceVisit Author's Page

Brendan Menapace is the content director for Promo+Promo Marketing.

Cassie GreenVisit Author's PageCassie Green is a Senior Content Editor at NAPCO Media, focusing on the apparel community as well as curating content across other brands. She can be reached at cgreen@napco.com.

Dan GershensonVisit Author's Page

Dan Gershenson is Chief Marketing Officer with ER2 Image Group.

For more than 30 years, Chicagoland-based ER2 Image Group has been producing captivating wide-format graphics in extraordinary environments to transform Fortune 500 brands across the nation. The company’s groundbreaking work frequently finds a home in iconic buildings, stadiums, corporate headquarters and virtually any place that demands people experience design at a much larger level. To view ER2’s most powerful finished projects, head to ER2Image.com.

Omer KulkaVisit Author's Page

Omer Kulka has served as Chief Innovation Officer and Chief Marketing Officer at Kornit Digital since July 2017. He joined Kornit in 2011 with years of extensive experience in the semiconductor industry, holding positions spanning R&D to Marketing and Business Management. Since joining Kornit, he has held several managerial positions at the company, including Director of the Wide-format division and Director of Product Marketing.

Omer holds a BSc in Computer Science, a BA in Philosophy, and an MA in History and Philosophy of Sciences and Ideas from Tel Aviv University.

Allee BruceVisit Author's PageAllee Bruce is the content editor for NAPCO Media.

Kieran BlacknallVisit Author's Page

Kieran Blacknall is the UK Academy Manager at Drytac.

Kalie VanDewaterVisit Author's Page

Kalie VanDewater is associate content and online editor at NAPCO Media.

Laurie WellerVisit Author's Page

April 16, 2024Using Automation to Address Labor Challenges and Improve Profitability

While a focus on labor is “top of mind” for many print service providers today, a strong focus on profitability is perhaps an even stronger focus for long-term success.

March 25, 2024From Tots to Teens: Creating Window and Wall Graphics with Children in Mind

Discover the impact of window and wall graphics in youth environments, where thoughtful design meets the emotional and educational needs of children, creating spaces that inspire and comfort.

February 5, 2024Stitching Success: A Look at Soft Signage Sewing Today and Into the Future

Soft signage is an excellent option for everything from trade shows to retail spaces, but sewing these printed fabric displays poses its own challenges. Here, industry experts discuss the benefits and challenges of sewing soft signage and how to move sewing capabilities into the future.

January 25, 2024Navigating the Boom in Political Advertising

With the anticipated surge in political advertising for the 2024 elections, understanding best practices for political advertising in OOH media is crucial.

January 17, 2024How to Best Prepare Your Print Media For The Winter

Failure to prepare for winter is very much preparing to fail, and the same can be said when it comes to the print industry and what you can do to limit disruption at this time of year.

November 28, 2023Workplace Violence: Beyond the Active Shooter Scenario

A common misconception is that workplace violence refers to active shooting situations and nothing more. While these horrific tragedies do occur, the reality is that violent acts in the workplace are generally of a more subtle, yet still harmful, nature.

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