Best Practices

Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”

Employees are an investment. The right recruitment methods and selection tools can improve the odds of success.

People do business with people they like and respect, so the strongest professional relationships you can construct are built on trust.

Although the money spent on payroll could well be your largest cash investment, a staff of properly hired and trained employees can increase your bottom line significantly. Often overlooked, your staff is easily the most important investment your company can make. 

Out-of-home advertising is surpassing other forms of traditional marketing.Therefore, OOH is one type of advertising that can't be ignored. Using outdoor campaigns to target audiences means brands are in the right places at the right times.

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